Marketing Launch
Your website, systems and first month of marketing.
Connect your website to a working customer system, then launch a month of content with Kenny’s marketing direction. Your team leaves with the tools, content and handoff to continue.
The starting package
From $7,500Website, GHL backend + scoped AI automation. Content + one month of leadership included. Ongoing costs quoted separately.
At the starting price
Website. Backend. AI automation. Marketing.
The starting scope below includes all four. We can reuse what already works and add or remove deliverables, with the final price agreed before you commit.
The website and SEO foundation
- Up to five distinct pages for one business and location, shaped around your services and customer questions
- Website copy shaped from your approved business information, proof and real assets
- One tested inquiry path with a form, lead owner and notification; booking can be chosen for that same path
- Technical and on-page SEO: page intent, titles, descriptions, internal links, crawl checks and appropriate structured data
- Local presence and Google Business Profile alignment review where the business is eligible
- Mobile and desktop review, basic inquiry measurement, one consolidated revision round and a handoff walkthrough
One month of leadership
Know what to focus on.
- A kickoff strategy session and a prioritized next-step marketing plan
- Weekly progress updates during the included month
- Creative direction, content review and organic publishing setup
- A closing review and walkthrough with the person continuing the work
SEO here means a launch foundation, not an ongoing search campaign. Ad spend, platform fees and continued marketing have their own scope.
Included in both larger packages
Your backend and AI automation, built and tested.
A CRM keeps your customer records and tracks each inquiry. We connect that backend to your website and agreed workflows, then show your team how to use it.
Your written scope names the workflows, use cases, integrations, channels, volumes and acceptance checks. Added complexity or removing work changes the quote. Software subscriptions, API and message usage, and ongoing monitoring or optimization are separately scoped.
- Your business’s GoHighLevel (GHL) CRM backend: contact records and a pipeline showing each inquiry’s next step
- Lead capture, routing and notifications connected to the agreed website inquiry path
- Implementation of scoped AI-assisted workflows and follow-up automation, using approved business information and message rules
- Testing with controlled inquiries, including duplicate requests, failed actions and a person taking over
- Staff handoff covering account access, daily use, manual fallback and how to pause the workflows
One month of content
A full week of content, repeated for four weeks.
We plan the messages and filming around your services and the questions customers ask.
- 12Videos
- Three a week, built around your business, services and customer questions.
- 8Informational still posts
- Two a week: useful explanations, service details, photos or branded graphics with captions.
- 4Newsletters
- One a week, with a useful message for your approved email audience.
Monday
Video
Tuesday
Informational still
Wednesday
Video
Thursday
Informational still
Friday
Video
Saturday
Newsletter
The starting content allowance is 4 weeks: 20 social assets and 4 newsletters. We plan filming around your business and record, produce and schedule the full approved batch during month one. The start date depends on ready access, materials and approvals.
Includes captions, one consolidated revision round and approved scheduling across up to two organic social channels plus your newsletter. Cross-posting is not extra unique content. Newsletters need your approved audience, sender and account access; publishing-tool fees are separate. Limited weekly publishing checks and correction of failed scheduled items are included for this batch through the 4-week schedule. Continued content or leadership after the included month needs a separate agreement. Community replies, ad spend and new production outside the agreed batch are separate.
The working month
From planning to handoff.
- 01
Choose the direction
Review your offer, customers and existing marketing. Kenny sets priorities with you and names the person who will handle inquiries.
- 02
Prepare and capture
Plan the messages and shot list, build the website and GHL backend, implement the scoped AI and follow-up workflows, and capture a focused batch of real business content.
- 03
Approve and schedule
Review the site and edited content together, test the complete inquiry and automation path, and prepare the approved organic publishing schedule.
- 04
Make it repeatable
Walk your team through the approved schedule and next-step plan, backend and workflow controls, account access and what to check. Agree any continuing help separately.
Shape it around the business
Adjust the scope before committing.
Already have strong content or a working backend? We can remove unnecessary work and revise the quote. The starting package includes AI workflow implementation; extra use cases, integrations or complexity are scoped before they change the price.
- More website coverage
- Additional services, locations or useful pages, with original content for each.
- More customer workflows
- Extend the backend and follow-up automation included in the larger packages, or add a defined setup to Website Launch.
- More real content
- Another shoot, more edited clips, a larger photo set or another publishing channel.
- Further AI and integrations
- Additional use cases, channels or more complex connections beyond the AI buildout named in your larger-package scope. Standalone consulting is also available.
- Ongoing marketing
- Continued leadership, SEO, social or paid campaigns after the included period.
Before we start
Marketing Launch questions
What is a fractional CMO?
A part-time marketing leader. Kenny helps choose priorities, directs the agreed content and website work, and gives your team a plan it can use. It does not mean a full-time employee or every marketing task.
Does one month of leadership mean one month to launch?
No. The website schedule and the one-month leadership start date are agreed after reviewing content and access. They may overlap. We do not start the leadership period silently while waiting for your materials.
How much content comes with the included month?
Marketing Launch includes four weeks of content: videos on Monday, Wednesday and Friday; informational still posts on Tuesday and Thursday; and a Saturday newsletter. That is 12 videos, eight still posts and four newsletters. Cross-posting does not create additional unique content.
What happens after the included month?
You can continue with the approved content schedule and handoff, or choose a separately priced marketing plan. Hosting, software and publishing-tool costs are identified separately. The included four-week content batch gets limited weekly publishing checks and correction of failed scheduled items. Continued leadership or content after the included month, inbox replies and new campaigns need a separate agreement.
Keep reading
- Lead managementHow an inquiry is captured, given an owner, answered, booked and tracked in a pipeline, with automation used only where it helps your team.
- Marketing LeadershipFrom $10,000: website and SEO, GHL backend, AI automation buildout and three months of content and leadership, with a 12-month editorial roadmap.
- How it worksWhat happens after you reach out: the conversation, written scope, remote or in-person onboarding, what we need from you, review, launch and walkthrough.
Next step
Discuss your website and first month of marketing.
Bring your current website and your biggest marketing question. We will recommend what to keep, what to change and which scope fits.