Business content
Photos and video of your team, place and work, planned around where you'll use them.
Content for everyday use: your website, local profiles, social media, recruiting and sales. Starting from where it will be used means you get files that fit, not a folder of photos nobody knows what to do with.
- Website
- Wide, uncluttered photos of your team and work, with room for text.
- Google Business Profile
- Real photos of your location, team and finished work.
- Social
- Vertical video and square photos; short, clear and frequent.
- Recruiting
- Your people at work and the feel of the place.
- Sales and quotes
- Your process, tools and results customers can picture.
Start with the objective
What should customers understand after seeing it?
Most business content serves one of three purposes. Knowing which one shapes every shot.
Be recognizable
Customers like to know who is coming to their home or answering the phone.
Shots that do it
- Team and owner portraits
- People at work, not posed in a row
- Vehicles, uniforms and signage
Show the work
Real work is more convincing than any stock image.
Shots that do it
- Work in progress, step by step
- Finished results in good light
- Tools and details that show care
Explain the service
Short video can answer a question before anyone has to ask it.
Shots that do it
- The owner explaining one common question
- What a first visit looks like
- A short walk-through of the space
Shot planning
Four decisions before anyone picks up a camera.
- 01
List the uses
Every place the content will appear, and what each needs.
- 02
Write the shot list
Specific shots for each use, agreed before the day.
- 03
Confirm people
Who appears, and permission from each of them, especially customers.
- 04
Choose places and times
Locations, light, and times that keep disruption to your business low.
Getting ready
A little preparation shows in every frame.
- Tidy the spaces on the shot list, and leave the rest as it is
- Decide what people will wear: uniforms or brand colors, no busy logos from other companies
- Have vehicles, equipment or products clean and ready
- If customers appear, arrange their permission ahead of time
- Pick one person who can make quick decisions during the shoot
How it connects
Real photos, ready for your website and marketing.
A new website or Marketing Launch build looks and reads better with your own images. With marketing leadership, filming supports the agreed content batch, produced during month one. Later shoots need a separate scope. Either way, a business content shoot can also be booked entirely on its own.
Keep reading
- Social mediaPlan real business videos, informational posts and newsletters. Review the content and schedule, with clear production and leadership periods.
- Photo and videoStandalone photo and video for games, events and business content in the East Valley. Quoted per project on coverage, deliverables, usage and deadline.
- Website LaunchA business-specific website with a clear inquiry path, mobile review and handoff. Builds from $1,500; hosting and ongoing service quoted separately.
Next step
Tell us where the content will be used.
Send your business, the uses you have in mind, and any timing. We'll suggest a shot list and quote the project. A request doesn't reserve a date.