Care keeps a working system running: the agreed hosting, access, technical checks and support, within the limits and usage in your scope. It's real ongoing work, but it doesn't include publishing, shoots, campaigns, search changes or active optimization.
Marketing Launch includes one month of leadership; Marketing Leadership includes three. Marketing Launch includes four weeks of content; Marketing Leadership includes twelve. The full batch is produced and prepared for scheduling in month one. Continued work outside the included content or leadership period is separately priced. Marketing leadership sets priorities and coordinates specialists once the customer path works.
Your agreement names the care responsibilities and any separate service fee. A core build does not automatically start a marketing subscription.