Paid advertising
Ads come after the basics work, not before.
Before spending on Google or Meta ads, we check the page, follow-up and tracking. Campaign setup and management are separately scoped alongside marketing leadership; they are not automatically included in the starting packages. Ad spend is separate and needs your approval.
Before a campaign starts
- A clear offer for a specific kind of customer
- A landing page that matches the ad and asks for one action
- Inquiry capture and follow-up that have been tested
- Inquiries tracked by source, so results can be seen
- An ad budget you've approved
- Ad accounts owned by your business
Why readiness first
Check the whole path from click to customer.
A broken form or unanswered inquiry wastes paid traffic. We test the handoffs before a campaign starts.
- 01
Ad
Leaks when: wrong audience or unclear offer
- 02
Landing page
Leaks when: doesn't match the ad, or asks too much
- 03
Inquiry
Leaks when: form breaks or goes nowhere
- 04
Reply
Leaks when: nobody answers in time
- 05
Booked work
The outcome that matters
Campaign setup
Four things every campaign needs agreed.
- 01
Audience and offer
Who the campaign is for, what it offers them, and which areas it runs in.
- 02
Landing destination
The page people arrive on, written for that ad, with one clear next step.
- 03
Budget and approval
A monthly amount you approve, with changes above it signed off by you first.
- 04
Measurement
Clicks, inquiries and booked work tracked separately, by campaign.
Budget, plainly
You approve the spend. Always.
The campaign agreement itemizes management fees and ad spend separately from the starting package. Budget increases need your approval.
Campaigns run in ad accounts that belong to your business. We work in them with access you grant, so the account, its history and its data stay yours.
Reporting
Clicks, inquiries and customers, kept apart.
Monthly reports show each level separately and say where each number came from.
- Platform data
Clicks and cost
What the platforms report: people reached, clicks and spend.
- Measured by us
Inquiries
Form submissions and calls that came from the campaign.
- Confirmed with you
Booked work
Inquiries that became jobs, based on your records.
Keep reading
- Lead managementHow an inquiry is captured, given an owner, answered, booked and tracked in a pipeline, with automation used only where it helps your team.
- Marketing LeadershipFrom $10,000: website and SEO, GHL backend, AI automation buildout and three months of content and leadership, with a 12-month editorial roadmap.
- PricingCompare $1,500, $7,500 and $10,000 starting packages. Larger offers include website, backend, AI automation and marketing, tailored to your business.
Next step
Thinking about ads? Start with what happens after the click.
Tell us what you'd advertise, where customers would land and who answers inquiries. We'll say honestly whether you're ready or what to fix first.