For salons and studios
New clients, rebooking or a quiet weekday: decide where the next marketing dollar goes.
For owner-led hair salons, barbershops and nail, lash and brow studios in Queen Creek, San Tan Valley, Gilbert, Mesa, Chandler and Apache Junction. We look at how new clients book, whether they come back and what your marketplace and promotion costs return, then recommend where the money should go.
Before you spend more
Questions worth answering before you spend more.
Each one is a decision about where money and time go. Here is what we would look at to answer it.
- Should I keep paying for a booking marketplace listing, or put that money elsewhere?
- We compare what the listing costs with the new clients you can see coming from it.
- Is Instagram bringing bookings, or just likes?
- We follow the path from a post to your booking link and check whether anyone can tell where a booking came from.
- How do I fill weekday gaps without training clients to wait for discounts?
- We look at which days are open and plan something specific for those days instead of a standing discount.
- Are first-time clients rebooking, and does anyone follow up when they don’t?
- We check what happens after a first visit: rebooking prompts, reminders and review requests.
- Should each stylist or artist promote themselves, or should the studio?
- We look at how your team works today and recommend where shared marketing helps and where individual pages make sense.
The free teardown
What the 30-minute teardown looks at.
The teardown takes 30 minutes. You book it through our calendar.
- How a new client books from Instagram, Google and your website, and how many taps it takes
- Your booking tool’s link, services and prices as a first-time client sees them
- What happens after a first visit: rebooking prompts, reminders and review requests
- Where money goes now: marketplace fees, promotions, boosted posts and ads
- Photos of real work on your Google profile and social accounts
You leave with what we would keep, cut or fix first. There is no obligation to hire us.
If you hire us
What a leadership plan could include.
Only what your plan needs. Each piece is scoped and priced in writing before it starts.
- Fractional CMO leadership
- A monthly plan for new-client campaigns, rebooking and slow days, with a budget for each.
- Websites
- A simple site with services, prices, your team and a clear link to the booking tool you already use.
- CRM and follow-up systems
- Rebooking and review-request follow-up connected to your current tools, where they allow it.
- Systems that run without you
- Drafted replies to common questions about services, prices and policies, reviewed before sending.
- Content
- Planned photos and short videos of your real work, with each client’s permission.
- Local SEO
- An accurate Google Business Profile with services, hours and current photos.
Keep reading
- Social mediaPlan real business videos, informational posts and newsletters. Review the content and schedule, with clear production and leadership periods.
- Business contentTeam, workplace and service photo and video planned around where it will be used: your website, local profiles, social, recruiting and sales material.
- Lead managementHow an inquiry is captured, given an owner, answered, booked and tracked in a pipeline, with automation used only where it helps your team.
Next step
Find out where your studio’s marketing money should go.
Bring your booking tool, current promotions and rough monthly spend. In the free teardown we tell you what we would keep, cut or fix first.