Websites
Accessibility checks a business owner can start with
Review keyboard access, readable content, labels and media alternatives, and understand what a basic accessibility check cannot prove.
By Bridge Builder editorial 3 min read
Website accessibility is about whether people with different abilities and assistive technologies can use the site. It belongs in the build and maintenance process, alongside content and functionality. It is not a badge that a quick scan can responsibly promise.
An owner can identify obvious barriers without becoming a specialist. Use the checks below to start a conversation with the builder, then arrange deeper review appropriate to the website's features and requirements.
In this article
Try the page without a mouse
Use the keyboard to move through navigation, links and forms. You should be able to see where focus is, reach the important controls and operate them. A menu that can be opened but cannot be left is a real customer problem.
Start on the homepage, then repeat the main inquiry task. Watch for repeated navigation that is difficult to bypass and controls with labels that do not explain their action. W3C's Easy Checks includes keyboard focus, headings, titles and other first-review tasks, while explicitly warning that passing these checks is not a complete accessibility evaluation.
Make reading possible at different sizes
Enlarge the text and check the entire page. Prices should remain next to the terms that explain them. Long headings should wrap without hiding the next section. Sticky navigation and chat widgets should not cover content or controls.
Look at contrast for body text, small captions, input borders and keyboard focus. A pale label may look restrained on a designer's monitor but be difficult to read. Ask for actual contrast checks rather than judging only by appearance. Preserve a clear reading order when columns stack on a phone.
Review forms and media
Each field needs a useful label, and errors should explain how to recover. If required information is missing, the site should make the problem understandable without forcing the visitor to start over. Do not use placeholder text as the only explanation of what a field means.
For images, decide whether they communicate information or only decorate the page. W3C's image guidance bases alternatives on that purpose. For a business video, plan captions and a useful text alternative for the information being communicated. Do not make a promotional video the only way to understand an offer or contact the company.
- Can the inquiry task be completed using a keyboard?
- Are important words and controls readable when enlarged?
- Do fields have labels that remain available while typing?
- Does the customer receive understandable error and success feedback?
- Is important visual or spoken information available another way?
Turn findings into owned work
For each problem, record the page, device or browser, action taken and result. Give the builder a reproducible example and ask for verification after the fix. Shared components such as menus and forms deserve attention because one correction can affect many pages.
Use automated tools to find some issues, then include manual task testing and appropriate assistive-technology review. A scanner cannot decide whether all explanations are meaningful or whether the overall experience works. These checks support better delivery; they do not determine legal compliance or replace qualified advice about a business's obligations.
Your next step
Treat accessibility as tested behavior and ongoing maintenance. Start with real tasks, document barriers and avoid claiming that one scan certifies the website.